So you sent your screener over to different invitees. Now it’s time to find out how and if they watched it.
We can learn a lot form analyzing viewing patterns: the most obvious is a viewer who watched all through the screener length, including the credits, twice. Yeah, the guy likes your film.
On the other end we have the invitee who never opened the link…. But this is exactly where things become less obvious: does it mean that she or he are not interested? Maybe they just need a reminder? They’re too busy or distracted? Screenable will try to help you draw actionable conclusions from analyzing your screener’s viewership, but first - let’s see the analytics in action:
Go to the screener for which you want to check analytics. If you have more than one screener on Screenable, it will be in the Screener list. Click on Tracking Links. You will find a list of links and invitations. Remember, on Screenable, we create a different link for each invitee.
When opening the Tracking Links tab for the specific screener, you will see the list of invitees. Click on any one of them to see how they viewed your screener. In the center, you will see a row for each session. We remind you that a “session” refers to each new entry to the screener page - i.e - clicking on its link.
From here, you can analyze the viewership patterns for every session separately and for all the sessions together.