Let's say you sent a screener to five potential buyers in TV channels and streaming platforms. On Screenable, you create a separate link for each one, so you can measure results independently. After a week, you go to the platform to examine the results. Those results, which are specific to each invitee and measure viewership within a session and along different sessions, provide you with invaluable information.
Let's look at some possible insights.
Invitee #1, a decision maker in a streaming platform, didn't watch the screener at all.
💡 Consider sending a polite reminder. Or try to get someone to recommend on you, as a simple, unsolicited link, probably doesn't work.
Invitee #2, a buyer in a TV channel watched the beginning, skipped after 15 seconds and then watched another 30 seconds. Then stopped. She didn't watch again.
💡 Consider sending a polite reminder. Or try to get someone to recommend on you, as a simple, unsolicited link, probably doesn't work.
Invitee #3, a team member in a film festival combined with a market, watched the whole screener 3 times. We call each time a screener was watched a “session”.
💡 The person who viewed the screener probably liked it. Then he let his or her colleagues to watch it to, to have their opinions. Watching it through the end additional 2 times is a positive sign about interest. A possible deal or an invitation to a festival might be around the corner.
Invitee #4, another film festival (without a film market), watched the screener while skipping randomly.
💡 The festival team is probably unsure about what they saw, but are willing to give it a chance. Worth approaching that festival with an update about a new cut or an update about the production.
Invitee #5, a programmer of a pitching forum, watched the whole screener from start to end, just until the credits.