TL;DR - Screenable allows to track viewership of any video on an individual level.

Put simply, it lets you know who watched it and whether they watched it to the end.

What does it mean and who is it for?

Screeners are the presentations and portfolios of the film industry. Please send me a screener is the most repeated sentence is film markets and when discussing possible cooperations, acquisitions etc.

Thousands of screeners are sent back and forth everyday between film professionals.

But sending them is just one step. They have to be watched. And if they are not - you, as the sender (producer, distributor, filmmaker) should know about it.

Screenable is your business intelligence. It lets you know who watched what and when.

WHY SCREENABLE

Screenable allows you to know where you stand. Exactly.

When you send your screener, it is for a specific purpose. You usually don't just want others to enjoy your work (although that would be nice 😊), but want to achieve a goal, such as finding a co-producer or a buyer. You want to know how close you are to that goal.

One good way to assess how close you are to that goal is by analyzing how and if your screener was watched and by whom.

This is where Screenable steps in.

Aren’t statistics on Vimeo and Youtube enough?

No. Vimeo is the de-facto industry standard, but the stats it provides are per audience. That is because Vimeo, just like Youtube, assumes you are targeting the largest possible audience. Yes, the audience data can be segmented (at least on Youtube) by ages, fields of interest and geography, but they are still an “audience”.

While Screenable relates to your viewers as individuals and provides statistics per user.