TL;DR - Screenable allows to track viewership of any video on an individual level.
Put simply, it lets you know who watched it and whether they watched it to the end.
Imagine you have an idea for a film project and you created a trailer or an assembly for it.
Now it's time to look for partners or funders. You also think about sending it to acquisition managers at TV channels and streaming platforms in order to sell it in advance. And you just heard that pitching forum is accepting submissions for new film projects in development phase.
You decide to send your video to al the above or to some of them.
In the film world, that video is called a SCREENER.
Alternatively, you have a finished film and want to offer it to potential buyers or festival programmers. That's also called a screener (actually, that is the more frequent use of the word).
Screenable allows you to know where you stand
When you send your screener, it is for a specific purpose. You usually don't just want others to enjoy your work (although that would be nice 😊), but want to achieve a goal, such as finding a co-producer or a buyer. You want to know how close you are to that goal.
One good way to asses how close you are to that goal is by analyzing how and if your screener was watched and by whom.
Screenable allows you to do just that.
Invitee #2, a buyer in a TV channel watched the beginning, skipped after 15 seconds and then watched another 30 seconds. Then stopped. She didn't watch again.
Let's say sent a screener to 5 potential buyers in TV channels and streaming platforms. On Screenable, you create a separate link for each one, so you can measure results independently.